In the grand scheme of things, digital marketing is still a new industry. It wasn’t until 1990 or so that marketers first started dabbling in that new thing called the Internet, and discovering ways to amplify their brand’s presence.
Look how far we’ve come!
The question we need to ask now is this: Are there any marketing techniques that have stood the test of time? The answer is yes.
Therefore, it behooves us as marketers to analyze those time-tested techniques and use them wisely.