Year in Review: The Biggest Media and Marketing Stories of 2015 – WSJ

Year in Review: The Biggest Media and Marketing Stories of 2015

Cord-cutting fears, ad blocking among biggest industry challenges

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The Biggest Media and Marketing Stories of the Year

For the media industry, 2015 brought into stark relief just how important it is to adapt to the quick shift of consumers’ habits from traditional media to new digital platforms. These are some of the year’s biggest media and marketing stories, which uncovered and examined the industry’s greatest challenges and conquests. They also offer a glimpse of where the media business may be headed in 2016.

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Continue this story: http://www.wsj.com/articles/year-in-review-the-biggest-media-and-marketing-stories-of-2015-1451480401

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