Technology and social media are in driver’s seat for marketing in 2016 – Business – Ohio

As technology and social media continue to evolve: companies are investing more in educating themselves on changes in the influential sector, a new locally conducted nationwide survey shows.

AKHIA, a Hudson marketing and business integration firm, led an online survey in December to examine strategies, trends and considerations for U.S. companies of all sizes in different industries to begin planning for 2016.

technology and social media continue to evolve

The results showed a push to keep apace with technology and focus spending on newer media.

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Forty percent of survey respondents said they plan to invest in communication technologies such as marketing automation, customer relationship management or other analytics tools in the near future.


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