6 Essential Small Business SEO Tips: by James A. Martin
Experts share their top SEO tips to help small businesses keep targeted traffic coming to their websites this year while avoiding potential Google penalties.
Search engine optimization (SEO) best practices are an ever-moving target. For example: during 2015, Google pushed out a mobile-friendly ranking algorithm that caused “Mobilegeddon” worries, and it also released another algorithm update called RankBrain.
If you don’t understand or haven’t heard of these two updates—and you care about driving as much traffic to your the your website as possible—read on.
Online marketing experts offer the latest SEO tips and best practices for small business owners, managers, and marketers.
Top SEO Tips and Best Practices for Small Business
1. Optimize your website for mobile devices
In April 2015, Google expanded its “mobile-friendly” search result rankings, which it said would have an even bigger impact on search engine rankings than earlier algorithm updates.