Some 73% of the 632 marketers polled by Contently, a marketing company, admit to creating more content overall in 2015, but only 49% ranked that content as effective towards their overall marketing objectives.
Pro Tip: Email Marketing Works! Get started with bulk email marketing and funnel more sales while building massive databases. Free Demo – Get Started Today.
A third of marketers ranked their content as average, while 16% said it wasn’t very effective and 3% said their content wasn’t effective at all.
About 32% of marketers agree that lead conversions and sales are the most important metrics in measuring the success of their content, followed by 19% social shares and likes, 16% pageviews, 11% unique visitors and 9% followers and subscribers.