Email Success For Time-Constrained Content Marketers

Some 73% of the 632 marketers polled by Contently, a marketing company, admit to creating more content overall in 2015, but only 49% ranked that content as effective towards their overall marketing objectives.

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A third of marketers ranked their content as average, while 16% said it wasn’t very effective and 3% said their content wasn’t effective at all.

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Email Successful For Time-Constrained Content Marketers

About 32% of marketers agree that lead conversions and sales are the most important metrics in measuring the success of their content, followed by 19% social shares and likes, 16% pageviews, 11% unique visitors and 9% followers and subscribers.

http://www.mediapost.com/publications/article/266700/email-successful-for-time-constrained-content-mark.html

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