Is your business marketing to women in 2016?

Ignore women at your peril.

That’s the message for businesses in 2016, regardless of the product or services they provide.

While China was the last economic boom, the female economy could very well be the next. This is thanks to rising education levels, growing labour force participation and increasing incomes. The global purchasing power of woman has never been greater.

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Ignore women at your peril.

According to Harvard business reports, women represent the largest economy in the world driving 70 to 80 per cent of all consumer purchasing. And as well as doing the day-to-day purchasing, women are now responsible for big-ticket items such as homes, appliances and cars.

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