When Google first launched Webmaster Tools (now known as Google Search Console), I was more than skeptical of its value. I had a hard time buying into XML sitemaps as a must-have SEO asset, and the original results for keyword data were never close to what could be found in web reporting tools.
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Fast forward to the new year, and we all know Google Search Console has evolved significantly. One of the key areas where the platform has become essential is in the Search Analytics dashboard.
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