By Susan payton – Looking back at my early forays into blogging—or rather, “article marketing,” because when I started there were no blogs—I have to laugh at my naïveté. But hey: none of us knew what we were doing with content 10 years ago. We’ve learned and perfected our craft along the way.
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Still, if I could give 10-years-younger Susan some advice, here’s what it would be.
1. Don’t Think So Hard About Keywords and SEO
We’ve been up, down, and all around when it comes to SEO (thanks Google). What worked in 2006 became a red flag on search engines a year later. Rather than try to adhere “to a T” to every tweak of the Google algorithm, I’ve learned to simply write naturally. I find that the keywords just come. If I’m writing about “how to write a blog article,” I’m going to use that phrase. Measuring keyword density and only choosing highly curated keywords? It’s overkill.
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