Marketers: Personalization will become a science this year | VentureBeat

It’s 2016, and marketers still have trouble personalizing their outreach to customers. Only five percent of marketers have a predictive understanding of the customer journey, and only 31 percent say they use customer data to provide better experiences.

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Marketers: Personalization will become a science this year

Just 19 percent of marketers personalize their app strategy, and yet personalization is life or death to brand apps trying to engage new users with high expectations.

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http://venturebeat.com/2016/01/24/marketers-personalization-will-become-a-science-this-year/

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