To do online marketing right, you’ve got to buy the right tools. But what tools are the “right tools”? More.
After all, some tools are free. Some tools are really complicated. Some are insanely expensive. The point being that with marketing tools, it’s hard to make the right decision.
There are so many alternatives available, and if you haven’t had the chance to experiment with different ones, choosing with confidence becomes especially difficult.
The following list should help. I created it for the agency marketer who’s “trying to do it all.” For the entrepreneur who’s “trying to get her business off the ground.” For the experienced digital marketer who “wants to improve his game.”