Online marketing isn’t for the faint of heart.
Every week brings news of another algorithm tweak, ad policy change or software version release that upends what we think we know about the business, tearing down long-established models and threatening drawing-board ideas with equal abandon.
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When change is the field’s only true constant, what’s a digital marketing professional to do?
If you’re looking for expert-level insight into what the most recent online marketing shifts mean for your prospect pool (and bottom line, let’s be real), look to people like Neil Patel or Brian Dean. They know what’s up, and they’re wrong a lot less often than most so-called “experts.”
If you’re more concerned with building a future-proof digital marketing plan that still makes sense and gets results two, three, maybe even…ehhh…five years down the road, you’ve come to the right place. Pull up a chair and read on.