Email marketing has been a dependable channel for many companies. And according to June 2015 research, it continues to be a top tactic used by business-to-business (B2B) companies to promote ecommerce activities.
Accenture and Blackstone Group polled 50 digital and ecommerce professionals from US-based B2B companies with at least $500 million in annual revenue were surveyed during June 2015.
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More than nine in 10 respondents said that email marketing was the tactic they used to promote ecommerce activities. In addition, 86% of respondents said they used mailers that refer to websites with more information about a specific product or promotion. And, some 84% said they used online sales support via the phone.
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