Entrepreneurs who are looking to attract investors need to develop and pitch a plan, preferably written, that answers every potential investor question about your startup before it is asked.
You may be quick on your feet with answers, but if investors have to ask any of these questions, you raise the specter of hiding something, or of not being astute enough to know what’s important.
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Either of these qualms can ultimately sidetrack your startup as not worthy of investment, so it pays to do your homework on what you say and how to communicate effectively.
As a startup advisor and investor, I recommend a pitch deck with about 10 slides backed up with a written business plan of approximately 20 pages, both containing quantified answers to the following key questions.