If you’re in the marketing business, you’ve probably heard the words “social media marketing” so many times that the words have lost their meaning. But the truth is, if you’re failing to implement smart marketing strategies on social media platforms, you’re way behind your competitors. Platforms like Twitter, Instagram, SnapChat and Facebook are proven ways to not only get the message out about businesses you’re marketing, but more importantly, to engage with customers by getting them excited and interested.
So, how can you craft unique, effective social media campaigns? We’ve come up with 8 hacks that will help up your social media marketing game:
Tweet at Night: The Digital marketing firm TrackMaven analyzed nearly 2 million tweets and found that the best time to tweet is between 10-11PM Eastern Standard Time. Tweeting later at night will increase your chance for increased engagement, especially retweets.
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