With each new year, businesses look for great techniques to add to their marketing strategies. Each year brings new trends and to remain competitive, business owners know they should pay close attention to what savvy marketers are doing. As you build your 2016 marketing strategy, here are ten things to consider adding to your campaigns.
You’ve likely worked hard to perfect your content marketing efforts through writing for external sites and adding content to your own blog. But many businesses have neglected their on-site SEO. This includes making sure your titles, tags, and META descriptions are optimized, as well as using Google Sitelinks to boost your search rankings.