Don’t Forget the Basics in Email Marketing – Chiefmarketer

Email marketing continues to deliver the highest return on investment across digital marketing channels— on average email raises $40 for every $1 spent. Here’s several important facts about email B2B and B2C marketers need to make the most of this vital channel.

Your Audience Is Checking Their Inbox.

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Email audiences are typically much bigger and thus more useful than an organization’s social media subscribers. In ratio terms, for every 1,000 email subscribers, nonprofits, for example, typically have 199 Facebook fans and 110 Twitter followers. Even if your organization’s raw count is much larger, these ratios hold up. More important, there is often very little overlap among email, Facebook and Twitter audiences.

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