3 Email Marketing Metrics for Mobile, Multi-device Consumers | Practical Ecommerce

Lands’ End uses sophisticated email marketing to attract new customers, and sell more items to existing ones.

The metrics to track the success of those campaigns, however, are becoming increasingly complicated.
Lands’ End uses sophisticated email marketing to attract new customers, and sell more items to existing ones.

Special offer: sending bulk email for acquiring new customers. Free email list up to 5M when you register for a web-based email software account. Learn more.

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email marketing to attract new customers, and sell more items to existing ones.

The metrics to track the success of those campaigns, however, are becoming increasingly complicated.
Email metrics provide critical, quick feedback for a campaign. This is key because most opens and clicks occur within 72 hours after a send.

But measuring opens and clicks is often just scratching the surface of the actual performance of a campaign. In this post, I’ll compare three traditional email marketing metrics to newer, more meaningful ones.

Open Rate vs. Open Rate Churn

Many email practitioners believe open rates are misleading. There are several reasons for this. First, for an “open” to register, the recipient of the email must download an image. Depending on the content and type of email, recipients who actually open and read it may never need to download images. Also, some preview screens will allow recipients to read an email without opening it.

Read More;

http://www.practicalecommerce.com/articles/96984-3-Email-marketing-Metrics-for-Mobile-Multi-device-Consumers

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