Email Marketing Trends: Embrace Your Inner Data

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities.

A handful of recent studies highlighting email marketing trends offer some food for thought on where audiences are reading and what could be done to best engage those audiences.

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Email marketing

A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

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