Facebook launches interactive full-screen ads called Canvas

At an event in New York today, Facebook launched its newest product for marketers: interactive mobile ads called Canvas, which it first announced back in September.

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Facebook launched Canvas

Canvas is an evolution of the earlier Carousel ads, which allowed users to swipe through multiple product or brand photos if they were interested in more information.

The ads were designed to be fairly unobtrusive for the end user. They look virtually the same as regular ads while on your News Feed (other than a small ‘tap to open’ prompt), but when you click through, the full experience loads quickly. You can return to your News Feed by clicking on the ‘X’ on the top-left corner.

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