Newsflash: Email marketing is neither dead nor dying.
Each year, many bloggers write doom-and-gloom posts about email marketing. They predict the end is near for the strategy of reaching an audience via their inboxes. But guess what? Email marketing is still very much alive and kicking.
In short, many businesses find that email marketing continues to be one of their most effective tools for generating sales.
The most recent data is on email marketing’s side
Data collected by the Custora E-commerce Pulse shows the significant impact that email marketing had on sales for US retailers on Black Friday 2015.
Custora E-commerce Pulse is a free dashboard for current US e-commerce statistics and trends. Its data comes from over 200+ online retailers, 500 million anonymized shoppers, and $100B billion in US e-commerce revenue.
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