Email marketing is a powerful tool. Getting started with a solid foundation will increase the success of your promotions and ultimately the growth of your business or association.
Below are eleven recommendations for building a solid foundation for your email marketing:
1. Be clear about your email marketing goals. Are you looking to increase awareness? Drive more people to your website? Make sales directly from your email promotions?
2. Identify your target audiences. Determine the industries and individuals that will be interested in hearing from you.
3. Consider how you’re going to rise above your competition. Recognize what makes your business more appealing than your competitors’ and show off those characteristics everywhere you can – including your email marketing.
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