12 Things Not To Do When Using Digital Marketing In 2016 – Forbes

Digital marketing in 2016 comes with a new set of problems, pitfalls, technologies, innovations, strategies, and opportunities.

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Avoid these pitfalls with online marketing

In this article, I want to hold nothing back, and provide you with the full list of digital marketing mistakes to avoid in 2016.

Digital marketing is far too important to mess up. Watch yourself, and avoid these ghastly digital marketing mistakes.

1. Failing to identify your target audience.

Identifying your target audience is the first step in any type of marketing endeavor. Tragically, it’s also easy to overlook. Don’t make this mistake. Study your audience, and much of your marketing will take care of itself.

2. Not having a strategy at all.

Yes, it happens. Sadly, much of digital marketing relies on “tactics” and “techniques” rather than solid strategies and goals. Before you ever pick a tactic to try, form a strategy to rely on. Your online marketing strategy will be your guiding light as you engage in the wild world of marketing.

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http://www.forbes.com/sites/neilpatel/2016/03/10/12-things-not-to-do-when-using-digital-marketing-in-2016/#37950f173ac2

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