I’m not a LinkedIn guru by any stretch, but as a career consultant, leadership trainer and writer with over 140,000 followers on LinkedIn, I review hundreds of LinkedIn profiles each month. These profiles of my clients, workshop attendees, and course members, as well as new connections — reveal a great deal information. Per the conversations I have about these, I see that what’s revealed on LinkedIn is most often unintentional and not deliberate. In fact, many of these profiles are falling short and failing to make the positive impact professionals hope to achieve because they haven’t done the right work to craft their stories in a way that will reach out and grab us.
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