One of the Most Powerful LinkedIn Marketing Tools for Your Business

Who would have ever thought a company that had as few as 20 sign ups on some days would become the next Internet marketing powerhouse?

LinkedIn now boasts more than 500+ million members. The sign up rate is much higher too. On average, somebody joins LinkedIn every second.

That is another person to get your message in front of. It’s the primary reason we have those little social media icons on our website. Writers put in all the work just for a simple like or share 😉

Who would have ever thought a company that had as few as 20 sign ups on some days would become the next Internet marketing powerhouse?

LinkedIn now boasts more than 500+ million members.

 

Yet you have to know a little bit about LinkedIn if you ever hope to realize a return. LinkedIn has a lot of similarities with Facebook, but a lot of differences too.

It tends to be more upscale, cater to a more specific customer base and point conversations toward industry trends and stats.

Marketing on LinkedIn has its own set of rules.

Yet, there is one powerful LinkedIn tool you can use to grow your business. If you have a LinkedIn profile yourself, it might be time to create a company page. You may have one.

If you do, the next few minutes will reacquaint you with the marketing power of a good business page, so you can make tweaks and modifications if need be.

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The Advantages of a LinkedIn Business Page

1. You Get Extra Features

For starters, a company page on LinkedIn is not something you create for the sake of having one. You need one to gain access to other features. You can feature some of your products and services and post job openings, for example. Incorporate an eye catching image and get to work filling out your page. Once you have done that, invite employees and friends to like your LinkedIn business page. The higher the numbers the more powerful your reach. For example, Hubspot has grown their LinkedIn page to almost 140,000 people. Every time they post a status in their company page, they have the potential to reach all of those people with their message. This is how you gain authority in ranking and influence on LinkedIn.

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Source:

http://m.huffpost.com/us/entry/one-of-the-most-powerful_b_9458696.html

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