I wrote a post six months ago highlighting ten marketing trends that should influence your content strategy. While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors.
Today, I want to look back at the past six months (with help from our industry news section and GIFs) and showcase some of the latest trends I’ve come across that should have a direct impact on 2016 content marketing strategies.
1. DATA MANAGEMENT
Numbers behind this trend: An IBM report we covered earlier this month concluded that nearly half (47 percent) of “Torchbearer” CMOs said they were confident in managing today’s abundance of data. Just 27 percent of “Market Followers” said the same. Further, the expansion of marketing tools has created a need for talented data analysts as companies plan to use more digital channels in the near future.
Action content marketers should take: Take these trends personally. Successful content marketers dig into as much data as possible to analyze what’s working (and what isn’t) and better understand their target audience. If your company or team has recently invested in new technology, take it upon yourself to get comfortable with it. Doing so will enhance the quality of your work and show upper management that you’re ready to be a “torchbearing” content marketer.