For the busy marketing manager looking to enhance and maintain a healthy website search rank, things have only gotten more complicated in the past year thanks to Google’s Penguin and Panda algorithm updates.
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Everything from keyword usage, your meta data structure, link text, link building, and duplicate content – the entire rule book has been torn apart, leaving you hesitant and paranoid to make your next move in order to avoid causing harm to your site’s SEO.
So, what about blog comments? Are you wondering whether this is still a safe and effective way to build backlinks to your site? If you’ve relied on this tactic in the past you’ll want to keep reading.
Are Blog Comments Still Good For SEO or Seen as Spam?
The thing to remember is the fact that even before the introduction of Penguin, utilizing blog comments for link building only offered value if the blog/website was credible (meaning it contained unique and quality content) and if it offered true “do-follow” links (versus “no follow” links), since these are the only links that offer link juice that will get noticed by Google.
These rules still apply more than ever in order to obtain any SEO benefit, but there’s a handful of new best practices to abide by to avoid making these links work against you.
1. Choose Relevant Sites
Forget the days of hunting down any and every blog that accepts comments.
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