Any advertiser interested in growing their business needs to think about the top of the funnel, and the display options on the Google Display Network (GDN) are a great option for anyone, big or small, to reach a new audience and build brand awareness.
As you may know, the GDN targets users when they’re browsing the web, and it also lets marketers serve ads to people’s email inboxes in the form of Gmail Ads. This campaign type was released to all advertisers last year, after what felt like a lifetime in beta.
At Periscopix, a Merkle company, we’ve been testing Gmail Ads on a variety of clients, and we’ve seen some interesting results. In this article, I’ll explore the options available to you with these campaigns and look at performance from some real-life examples.
With more than 900 million active Gmail users worldwide, it’s little surprise that Google saw an opportunity for targeting them. This targeting took the form of Gmail Ads (or Gmail Sponsored Promotions, as they were originally called). Advertisers were now able to directly target users’ Gmail inboxes with ads.