It’s Official: Smart marketers know that a good, growing email list is gold. The size of the list needs to increase and evolve to sustain the widest reach possible, as does the quality of those email addresses, reaching the right people the right way with messages they value. Good lists are the foundation of email marketing — which still dominates ROI — so follow these steps to make sure your email lists are a dynamic, on-target and growing foundation for profitable customer relationships.
Make it worth opting in — with a program that’s targeted to subscribers’ real needs and interests.
Be clear up front with what recipients can expect to receive and how you will respect their privacy and preferences.
Add a form to your video to collect email names and subscribers
Post a template of informative videos on Facebook, (whether or not they were created by others).
Use a widget to add a form that invites viewers to “get more like this.”
Make a share board; post it regularly on social.