The 7 biggest problems online marketers will face in the next 5 years
Technology has made it an exciting time to be in marketing. But for all the advancements we’ve seen, we’re still going to face some major hurdles as we move into the next era of marcom.
It’s an exciting time to be a online marketer. Technologies are rolling out faster and faster, we have access to amounts of data previous generations couldn’t have possibly predicted, and we can communicate in some breathtaking ways with our customers. But for all these advancements and for all our potential to grow, we’re still going to face some major hurdles as we cross the threshold into the next era of communications and technology.
Projecting paths of technological development is difficult and somewhat unreliable, but based on our existing trends, I can imagine these seven problems arising in the not-too-distant future:
1. Working around AI
he AI revolution in marketing has already begun. Simple AI programs, like digital assistants are starting to shape the ways that users interact with digital devices, but on a grander scale, tech companies are working on ways to use AI and machine learning to update their own systems. As an example, Google’s RankBrain algorithm is currently working to update Google’s search algorithm on its own, based on its experiences and evaluations. A fuller deployment of self-updating systems would lead to a world where technology adapts extraordinarily quickly and in strange, unpredictable ways, leaving marketers scrambling to remain relevant.
2. Blurring the line between digital and reality
In a similar vein, the lines between the digital world and real world are starting to blur. The simple introduction of the QR code several years ago, now seen as ugly and almost archaic, was enough for people to start questioning how our digital lives would begin to intersect with our real ones. Now, with virtual reality becoming more popular, those lines are becoming even blurrier. Users are starting to crave more immersive, interactive experiences, and marketers will have to pivot to provide a hybridized experience that meets their expectations.
3. Riding the tide of organic social media