A study released last year shows that 9 out of 10 people respond to internet reviews, with surveyed individuals suggesting they consider them as significant as a personal recommendation from a friend. Leading PR firm IC Media Direct recognizes the importance of reputation management and works with brands to capitalize on this data.
The findings further state that customers will spend up to 31% more money on the services of businesses with “excellent” reviews, and 72% of responders will only make a purchase after seeing a positive review.
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