Today, there are 2.3 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.1 billion!
As social media marketing professionals, we’re lucky to reach even a small percent of that population with any one of our posts. This can feel a bit underwhelming for businesses and marketers looking to demonstrate the true value and return on investment of social media.
Everywhere we look it appears that brands and companies have it all figured out on social media. With each new post to Facebook, Instagram or Twitter comes thousands of likes, comments, and shares.
Even Grumpy Cat has earned more than $100 million dollars since 2012!
This leaves the rest of us wondering, “What are we not doing right on social media?”
We’ve experimented, made mistakes, and even learned a little bit in the process. From that, we’ve put together a playbook on solving the 10 most common social media marketing challenges.
Authentic connection with the audience
We’ve been seeing a massive shift in what it means to be effective on social media over the last few years. One challenge that marketers are facing in this new era of social media marketing is connecting with audiences on an individual and personal level.
Connecting with your audience helps to humanize your brand and build real, authentic relationships.
Connect with your audience by utilizing free or low-cost brand monitoring tools such as Respond, Mention, or TweetDeck and respond to every single comment on Twitter.
Monitor all additional social media channels and respond to each comment in an authentic way. You can do this by asking questions, linking to other blog posts, providing insights, or offering help with a problem.
You may also consider creating and growing a niche forum or group on Facebook or LinkedIn, or even creating your own dedicated community site similar to inbound or GrowthHackers – this gives you the opportunity to engage with users as well as let them indulge their passions and connect with like-minded people.
Creating a social media marketing strategy;