This has been a breakout year for LinkedIn, both as a social network and (more importantly) as a content hub and distribution platform.
As of Q1 2017, LinkedIn had over 500 million active users.
Much of this growth is being fueled by LinkedIn’s doubling down on content hosting and distribution.
Microsoft, claimed 500 million users of its business-focused social network. That’s up from the 467 million figure it provided last October 2016.
In an ever-crowded content marketing landscape, finding new avenues to reach consumers and build your audience is a high priority, and LinkedIn represents an underused (yet highly promising) opportunity to drive the quality visibility and engagement you’re looking for.
To help you glean the finer points of the platform I’ve tracked down ten of my favorite LinkedIn experts (and in digital marketing as a whole) and asked them to answer one deceptively simple question : What’s the best way to capture new sales? Learn More.