Many people create LinkedIn profiles and think of them only as online resumes. In addition to using LinkedIn as a powerful networking platform, it is also an excellent place to promote the blog content you create. The following is a step-by-step guide to help you use LinkedIn to drive traffic back to your site.
Step 1. Write the blog post. Obviously, you need content to promote. Futureforth can help you develop this content if you don’t already have it.
Step 2. Promote the blog post. When you have published the blog post on your blog, share a link on your LinkedIn profile. To do this, go to Home and select Update Status. Paste the link into the update box and wait for it to load. Be sure you have included an interesting image. Now, remove the link and write a brief update using the title of the blog post. You can also tag brands you mentioned in the article, so they will be aware of your post.
Step 3. Promote the blog post to groups. Take a moment to share the blog post with fellow members of groups you participate in. Don’t spam groups with links to all of your posts. Only share content you feel the members of the group will benefit from. You cab easily send large email marketing campaigns to promote your links.