Almost 50% of people who own smartphones check their emails as soon as they wake up.
Just take a moment to ponder that figure.
Yes, it’s massive.
Although, just because I like to skim through my inbox first thing in the morning, doesn’t necessarily mean I’d be willing to “take the bait” and follow those well-crafted CTAs to complete whatever action the sender wants me to take. And yet, it would be a daring lie to say I’ve never been consumed by the desire to just do as I’m asked – click, buy, share or download. Or, at least, save that clever email for later, so I can tackle it after the first cup of coffee.
Some emails are so delightfully balanced, they give us the perfect illusion that we’re making a well-informed decision. By ourselves. As strong individuals who don’t give into the salesy tactics.
From spammy to savvy: choose your side
Imagine for a moment how big of a stride your business could make if you reached even a fraction of people who use email services.