Good to Great: Why Some Companies Make the Leap… And Others Don’t is a Jim Collins classic that shares an eye-opening study on how top companies managed to manifest great results and maintain them for more than a decade.
After the study was completed, Collins found key business traits and strategies that transformed these companies into successful, elite companies.
So how do these traits apply to content marketing? What makes a ‘good-to-great’ content marketing strategy? Here are the seven steps for you to take your content to the next level:
Step 1: Reach Level 5 Leadership.
Level 5 Leadership, a concept developed by Jim Collins and revealed in his book, is the top spot on the corporate ladder: the executive. And that’s where you want to be with your content marketing.
As an executive in a company, you have a vision, and that vision is shared with others. To share your vision, you’ll need the right people to help create your vision and manifest it. It’s the same process with your content marketing strategy.
You need the right people to help you create content, no matter what type of content you plan to use. If you want your own unique images for content you create, you need a designer. If you want your content to be flawless, you’ll need an editor on your team to comb through each content piece. If you have lots of content you want to write, but don’t have the time, you’ll need multiple writers.
To be a Level 5 Leader, you need to have a vision and be able to communicate your vision to other people who join your content marketing team. They need to know what you expect from them. That’s why your content marketing strategy needs to be detailed.
You need to know what you want to do for content marketing before you can pass on your vision for others to handle. The first step to developing a good-to-great content marketing strategy is knowing what you want.
Step 2: Know the who first, then the what.
What is the best marketing strategy for 2016? Hands down the most effective marketing strategy. Learn more.