Outsourcing. It is not an unfamiliar word in the entrepreneurial sphere. More and more entrepreneurs are trying to infuse this tactic in their business to be more productive.
With books like “The 4 Hour Work Week,” the benefits of outsourcing have been overstated. Many entrepreneurs want to start outsourcing. However, many of them do not know where to start.
First, it is important for the entrepreneur to know and plan which areas of their business are better suited to be outsourced to an agency or group of freelancers.
There is no doubt that there are parts of your business that you would prefer not to do, whether it is due a lack of competency or interest. Why spend days or weeks working on tasks that are simply frustrating for you? Would it not be better to outsource those things to someone who has a track record of delivering superb results?