Tell me if this sounds familiar. You come up with a new business idea and head over to Google to do your research, only to find that there are already about 10 other people doing what you thought was a unique idea.
So what do you do?
Assuming you haven’t closed your browser window in disgust and disappointment, the next logical step on the road to idea abandonment is to try to convince yourself that your idea is somewhat different than the others. Maybe your idea is better in some way because of a few added features you just came up with on the fly.
Of course, the more you research, the more you see just how similar your idea is to the ones already on the market. You’ll eventually close your computer in a fit of rage and think to yourself that it’s hopeless; that all the good ideas are taken.
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