Many new clients ask about sending email marketing messages and how to safely go about doing so.
Many clients wonder about the can-spam Act, and how to safely go about sending company messages to purchased email list.
The CAN-SPAM Act of 2003, signed into law by President George W. Bush on December 16, 2003, establishes the United States’ first national standards for the sending of commercial e-mail and requires the Federal Trade Commission (FTC) to enforce its provisions.
Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003
The backronym CAN-SPAM derives from the bill’s full name: Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003. It plays on the word “canning” (putting an end to) spam, as in the usual term for unsolicited email of this type; as well as a pun in reference to the canned SPAM food product. The bill was sponsored in Congress by Senators Conrad Burns and Ron Wyden.
The CAN-SPAM Act is occasionally referred to by critics as the “You-Can-Spam” Act because the bill fails to prohibit many types of e-mail spam and preempts some state laws that would otherwise have provided victims with practical means of redress.
In particular, it does not require e-mailers to get permission before they send marketing messages. It also prevents states from enacting stronger anti-spam protections, and prohibits individuals who receive spam from suing spammers except under laws not specific to e-mail. The Act has been largely unenforced, despite a letter to the FTC from Senator Burns, who noted that “Enforcement is key regarding the CAN-SPAM legislation.” In 2004 less than 1% of spam complied with the CAN-SPAM Act of 2003.
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Read More about the can-spam act on Wikipedia;