7 Email Marketing Automation Tips For Brand Marketers – Forbes

An email list is invaluable to your business. Sure, you might have a lot of Facebook or Twitter followers, but both of those platforms can change their algorithms overnight and leave you out in the cold. Right now, it’s estimated that around 90% of businesses don’t automate their marketing. The 10% that do have a huge advantage. Here are seven email marketing automation tips for your perusing pleasure.

1. Segment Your Email List

Segmenting your email list allows you to provide an inclusive and customized experience for your subscribers. You can segment your list based on when someone’s joined, what emails they’ve opened, their demographics and so on. By segmenting your list, you’re able to communicate directly to the consumer – every email they read will be relevant to their life. That keeps them invested, and it keeps you out of their spam folder.

An email list is invaluable to your business. Sure, you might have a lot of Facebook or Twitter followers, but both of those platforms can change their algorithms overnight and leave you out in the cold. Right now, it’s estimated that around , 90% of businesses don’t automate their marketing. The 10% that do have a huge advantage. Here are seven email marketing automation tips for your perusing pleasure.

1. Segment Your Email List

Segmenting your email list allows you to provide an inclusive and customized experience for your subscribers. You can segment your list based on when someone’s joined, what emails they’ve opened, their demographics and so on. By segmenting your list, you’re able to communicate directly to the consumer – every email they read will be relevant to their life. That keeps them invested, and it keeps you out of their spam folder.

Looking for free consumer email lists to get started risk free? Learn more: www.officialemailmarketing.com/Free-email-list-sample 

2. Test Your Timing

There are no shortage of articles written on the topic of what the best times and days of the week are to send an email. When the moon is in the seventh house on an odd-numbered day in a month starting with the letter J… you get the idea. The fact is the answer differs from brand to brand, which is why you need to test, test, test. Send emails at 9 in the morning and see how often they’re opened. Send them on a Sunday afternoon. At midnight on Friday. Track your open rates. You’ll notice that some segments of your list respond more positively at different times – so take advantage of that, and automate your email blasts to correspond with the best time for your subscribers.

3. Use Text Emails

Your email message might look great in your inbox, but consider this – the vast majority of your subscribers will be using an email program that blocks out any additional images. All of that time you spend ensuring that your message looks great? It’s a waste. Automation is all about speed, and by having to manually insert and adjust images, you’re losing time. And worst of all? You’re losing it doing something that most of your subscribers might not even see. Demo the Official Email Marketing Software. Email marketing works!  

Email marketing works!
Email marketing lists for your small business

Get started OfficialEmailMarketing.com 

Read more;

http://www.forbes.com/sites/steveolenski/2016/07/25/7-email-marketing-automation-tips-for-brand-marketers/#2e962aa713b5

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