As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck?
Below is a list of incredible marketing statistics that every marketer should know and live by.
Marketing Statistics for Entrepreneurs
76% of digital marketers will produce more content.
51% of digital marketers will increase their content marketing budget.
In 2016, 67% more leads will be generated by companies with an active blog.
88% of B2B marketers currently use content marketing as part of their marketing strategy, yet only 32% have a documented content marketing strategy.
94% of B2B marketers use LinkedIn as part of their content strategy. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%).
B2C marketers use infographics more than any other content strategy. 62% report using infographics, and 63% from this group said they were effective.
The most popular social media platform among B2C businesses is Facebook, with 94% reporting its usage. Other popular platforms are Twitter (82%), YouTube (77%) and LinkedIn (76%).
The #1 content marketing goal for B2C businesses in 2016 is sales (83%), followed by customer retention and loyalty (81%) and engagement (81%).
Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts.
Just over half (51%) of business owners report that content management is “very important” or “absolutely critical” to creating a cohesive customer journey.
Segmentation and personalization is a top priority for marketers in 2016. Econsultancy and Adestra’s Email Marketing Industry Census report says 78% of their respondents believe that in the next five years all email communication will be personalized.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter. Learn More.