In this digitalized world technology is making it easier to reach an audience email is a popular medium to reach that targeted audience seamlessly.
Email is a credible, measurable and cost-effective medium that is being discovered by many small business.
Email helps in generating customer loyalty and trust in your product and email is an efficient way to stay in touch with your clients.
With the help of small business email campaigns you can easily reach a broader range of potential clients and this saves money and time.
Email software can automate the process and provide a go-to database you can tap into when you have a special promotion or product announcement.
Let’s take a look at 10 reasons why email marketing outperforms;
Benefits of Small Business email marketing, email is beneficial for all business regardless of size.
- Email has a Larger Reach
Most of the people believe that social media is the best way to reach an audience. But they don’t understand the importance of email. In 2013, the total number of email accounts was only 3.9 billion.
According to Radicati, there was a prediction that number of email accounts by 2017 will be 4.9 billion.
“It can be said that email is the currency of the web.”
If your online you have an active email address.
There is no way better to than email to reach a wider range of customers.
Email is growing at an exponential rate and the average person in North America has 1.9 email accounts July 2017.
Email List Marketing
- Creates Brand Awareness
When you send an email to your clients, you are exposing them to your brand and business.
With the help of strategic planning and smart design, your business will build value with ongoing email list marketing .
This will lead to you staying at the top of your customer’s mind. It will always increase the chances of potential customers to buy your products.
As a result of this, you can turn the clients into repeat customers.
- It’s Cost Effective
What is the most appealing benefit of big data list marketing?
It is the return on investment as email marketing grows your list and contact database with every campaign sent.
- List Category Segmentation
With the help of email, you can send lots of “emails” to subscribers who meet your specific criteria. For instance, there are lists for sports, business opportunity Seekers, college student even weight loss consumers – whatever specific category of consumers your business markets to.
Email can be sent to customers who have an interest in your specific category.
A report by Official Email Marketing stated that those who used segmentation or choose a specific list category can improved chances of engagement significantly.
- Call to Action
Another benefit of email marketing is that it calls to action and with specific email list marketing software it can do all the tracking and reporting for you to give you complete reports on every detail of your campaign.
Email marketing is a great tool for taking advantage of impulse buying.
It allows the customers to see a good offer and buy it within just two clicks.
With a great call to action email marketing will increase sales.
- Easy to Track
It is easy to see where you are doing something wrong in email marketing and sending multiple campaigns with different subject headers is a great way to split test and see what’s working best for your particular email list.
This small business email marketing software lets you track, conversion and click through rates.
This provides is a chance to see how the campaign has improved. Moreover, if there is something wrong, you can easily and quickly correct the mistakes.
- Result Seen Immediately
When a business sends an email, they can witness the results in few seconds.
A great marketing plan is 24-hour sales.
It forms a sense of urgency and convinces the subscribers to take action immediately.
- Easy To Create
To make email marketing successful, you don’t need a huge team.
You can without any trouble create an email campaign with the help of templates, images, and logos.
Then simple paste or write in your message and call to action.
The customers can easily share the best offers and ideas with their friends and family. They can do this just with a click of a button. Apart from this, your customers can introduce your business to a new market.
- Email will be Around
Email has been around for a lot years. In 1978, the historical first ever promotional email campaign was sent.
It was sent to almost 400 people.
Since its inception, email has been growing consistently. Previously you needed a developer to create an email marketing list campaign but now you can easily send using software provided by companies like official email marketing.
Creating an email list is a stable and long-term investment. It will be beneficial ongoing.
Who to choose for an email marketing service?
OfficialEmailMarketing enables you to create highly engaging emails.
The Official Email Marketing software is a month to month subscription and the platform is completely web-based.
Email list data is included.
Along with this, it helps you in handling your contacts, tracks the performance your email campaigns and divides the customers into groups.
The email lists you create, you to use in future and stay in touch with your customers and ever building your lists larger and more impactful.
It makes sure that your email does not end up in the spam folder.
OfficialEmailMarketing.com provides emails, last and first name, address and phone number.
If haven’t considered email marketing then now is the time.
Working with a trusted email list marketing company makes the process simple and cost effective.
Learn more: OfficialEmailMarketing.com