When done properly, email marketing has the potential to be one of the most effective and persuasive forms of marketing, providing the highest ROI for your business. However, most companies don’t implement email marketing strategies the right way, and as a result they don’t generate the kinds of results a business expects.
In terms of lead generation email marketing is one of my favorite marketing tactics, because overall it tends to have the best Cost-Per-Acquisition (CPA). Below I’ve outlined some simple rules and best practices to follow that will help to improve the overall performance of your email marketing campaigns, including:
1. Mobile is a Must
It’s no secret that the majority of emails are viewed on mobile devices—most users are constantly on-the-go using their smartphones to consume content wherever they are throughout the day.
To reach that significant amount of users, it’s…
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