Email Subject Lines: Thinking Beyond the Norm

Helpful article on the importance of subject lines.

QuilPen Articles for Business

Let’s get right to it.. Or should we??? Ok, what so makes a good subject line?

First of all don’t come out of the gate too strong, it isn’t a good idea. Think about why you would open an email with the subject line “I would like to sell you something”? That message is getting sent straight to the junk folder.

Capturing your audience to engage with your marketing content is a common problem when it comes to email marketing. An email is only as good as its subject line. With fewer than five seconds to convince a recipient to open an email instead of deleting it you must give your subject line an edge.

The main goal is to get people to open your emails. If your email doesn’t get opened, everything in the body of the email is for not and will never be read. To boost your…

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