Today, there are 2.3 billion active social media users around the world. That’s nearly one-third of our planet’s total population of 7.1 billion!
As social media marketing professionals, we’re lucky to reach even 0.000001 percent of that population with any one of our posts. This can feel a bit underwhelming for businesses and marketers looking to demonstrate the true value and return on investment of social media.
Everywhere we look it appears that brands and companies have it all figured out on social media. With each new post to Facebook, Instagram or Twitter comes thousands of likes, comments, and shares.
Even Grumpy Cat has earned more than $100 million dollars since 2012!
This leaves the rest of us wondering, “What are we not doing right on social media?”
We’ve experimented, made mistakes, and even learned a little bit in the process. From that, we’ve put together a playbook on…
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