Why Everything You Know About Marketing Is Obsolete | Inc.com

Does marketing now require a different type of Engagement? #engagement

QuilPen Articles for Business

In the last few decades, marketing primarily involved utilizing the media, the internet, and email to engage with consumers. But it’s a different world today, when almost the worst thing that could happen to most people is losing a smartphone.

That’s according to Christopher Dean, CEO of Swrve, a San Francisco-based startup that is seeing triple-digit revenue growth by helping clients including The Guardian, Conde Nast, Warner Brothers, and Microsoft engage with mobile consumers. Here’s what Dean says about what companies need to know about how marketing isn’t what it used to be.


1. Marketing is no longer public, it’s personal.

Unlike traditional marketing in public spaces such as billboards, magazines, and television, the smartphone is a highly personal space for the consumer, and requires an entirely different engagement mode, where people spend the majority of their time, needs to be tailored to the experience users expect when they engage…

View original post 43 more words


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s