Big Data made a Big Difference in the biggest story of the year – the US Presidential election.
Although President Elect Trump had pooh-poohed the impact of Big Data, he rallied a last minute expert team in the just the summer prior that just may have made the difference.
Using digital targeting, the strategy collected information from online and offline sources to find potential voters.
With over 4,000 finely tuned messages, a specific one was placed after assessing the potential voter’s Facebook, Pandora and snapchat activity. Virtual grassroots at its finest.
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