The 7 biggest problems online marketers will face in the next 5 years
Technology has made it an exciting time to be in marketing. But for all the advancements we’ve seen, we’re still going to face some major hurdles as we move into the next era of marcom.
It’s an exciting time to be a online marketer. Technologies are rolling out faster and faster, we have access to amounts of data previous generations couldn’t have possibly predicted, and we can communicate in some breathtaking ways with our customers. But for all these advancements and for all our potential to grow, we’re still going to face some major hurdles as we cross the threshold into the next era of communications and technology.
Projecting paths of technological development is difficult and somewhat unreliable, but based on our existing trends, I can imagine these seven problems arising in the not-too-distant future:
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