LinkedIn is networking on steroids.
“It’s like a giant Rolodex for advisors,” says San Francisco marketing consultant/coach Christine Hueber. “It’s a gold mine of warm referrals and introductions, if you know how to use it properly.”
More than 60% of financial advisors using LinkedIn properly snagged new clients, according to a recent study by the social-networking service and FTI Consulting.
Nearly a third of these accounts generated $1 million or more in assets under management.
Here are six tips to generate referrals on LinkedIn:
1. Review your LinkedIn profile. Make sure it is complete and up to date, Hueber says.
2. Gather contacts. Advisors should connect with everyone they know who is on LinkedIn, both professional and personal contacts, such as friends, classmates, former co-workers and current colleagues.
“They will be the basis for referrals that you receive, Hueber says.”
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