Comparing The Top #2 Marketing Methods

The most exciting aspect of becoming an entrepreneur today is the diverse marketing methods and the wide range of tools available to help in the process;

Comparing The Top #2 Marketing Methods
A Top #2 Marketing Methods Comparison

The problem we face in the age of big data, is acquiring large records and big data over time and having the inability to successfully disseminate your messages via email.

Email Marketing Companies like MailChimp, Constant Contact, Campaigner, Official Email Marketing, among others, all provide a client user dashboard to make the process simple and manageable.

You must decide what type of email marketing you require;

Many companies have large databases and there can be little options for delivery.

Email versus Ppc Ads: comparing the benefits of the two popular marketing strategies;

Benefits comparison, create the most value from your campaign.

Email: the benefits of email;

  1. Always building and filtering your contact lists. Email allows you to create a proprietary database of your contacts and as campaigns are sent your databases grow larger and more relevant with time.

  2. With email you can easily track and create, opener and clicker reports, to follow up with only interested individuals who opened and read your message beit by email, phone, or mail.

  3. Email is cost-effective and it’s easy to keep your budget in control.

Ppc: the benefits of pay-per-click;

  1. You only pay per-click and can easily set a maximum bid and maximum daily spend limit.

  2. Just like with email, Ppc can show you results quickly as an organic listing in Google search results takes some time to nurture.

  3. Bid only on specific keywords with other competing business for words pertaining only to your business or service.

However with first time email marketers many say it’s the best cost conversion, for return on investment.

With Pay per click campaigns many say it can take some time, getting used to the keywords and adjusting the campaign which can contribute to runnaway marketing budgets.

What makes a recipient want to take the first steps and open your email?

More times than not it’s the subject line the receiver will judge the content and determine if it passes their personal spam test all in an instant.

Remember subject headers “don’t need to necessarily sell” but just entice the recipient to open the email and click for more details.

“Even when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.”

– Ann Handley

PlCreative Email Subject Lines vs Clarity Email Subject Lines


  • It’s finally available

  • Your Mom will love this

  • I thought you would like this

Creative subject lines provide an enticing approach to the reader and can spark curiosity


  • 10 Free Marketing Software Downloads

  • Big Data Lists for Businesses

  • 3 gift ideas for Mother’s Day

Email subject lines with clarity give the reader a solid idea of what the message contains.

Do you want your emails to end up in spam?

Below is a list of words to “skip” when writing your emails so they do not end up in the junk or trash.

  • Percent off

  • Reminder

  • Help

  • Buy

  • Clearance

  • Earn $

  • Make $

  • Earn

  • From home

  • Biz

  • Cash

  • Claim

  • Collect

  • Income

  • Get out of

  • Increase your

  • Prescriptions

  • Free

  • Millions

  • Urgent

  • Dear

How long should the subject line be?

Aim for less than 50 characters or 8 words Making the subject line longer runs the risk of having the end get cut off.

Give the reader a reason to buy and a – sense of urgency;

You need to make the recipients feel they absolutely must open your email this very second. (Remember subject lines don’t need to sell but get the reader to open it).

Urgent email subject headers

  • Buy One Shirt and We’ll Give You Two More – Today Only

  • Double Your Savings – If You Purchase by Midnight

  • 5 Tips for Doubling Your Summer Sales – If You Start Today

Consider which types of subject lines would turn you away, and avoid using them.

Make it your goal to engage your recipients with clear subject lines that communicate that the valuable information they seek is a mere click away.

Pay-per-click, Social media and crowd-funding may be getting all the attention, however the most effective way to make a sale or build an audience is through mailing lists.

You can maintain a mailing list in your email account or with plugins, but to see results quickly it’s recommend to use a software platform like the one offered by Official Email Marketing.

Learn how email can help your business today:

Join on: LinkedIn | Twitter | Blog QuilPen |

“was this article helpful? please like, comment or share.” –


One thought on “Comparing The Top #2 Marketing Methods”

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s