Influencer Marketing Now Bigger Than Digital Ads

QuilPen Articles for Business

If you haven’t noticed we are surrounded by influencer marketing on all four sides.

Everywhere you look people are online looking at their phones and interacting with different social platforms.

We inhale and exhale influencer marketing  constantly every day and still many of us  are not fully aware of what it really is.

While the world is modernizing and the people’s voice growing, we have broken through into a new era of digital marketing, a more natural type of marketing done through influencers.

Rodney Gray Image credit: Rodney Gray 

Rodney Gray nominee for the month of June 2017.

Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties.

It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

“Marketing with influencers, is turning influencers into advocates of the firm.”


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